Public Perception of the Palestine Conflict through the Lens of the Sadharanikaran Communication Model
Author : Haris Hasan
Abstract :
The Palestine conflict has long been a focal point of global political discourse, with media coverage significantly influencing public perception. This study employs the Sadharanikaran Communication Model (SCM), rooted in Bharata’s Natyashastra, to analyze how emotional resonance and shared understanding shape audience interpretations of the conflict (Dissanayake, 2003). SCM emphasizes sahridayata—the emotional and intellectual synchronization between the communicator and the audience (Bharata, trans. 1967). By examining news coverage, social media narratives, and cultural representations, this research explores how emotional framing, particularly through images of human suffering and resistance, evokes rasa (emotional essence) to foster empathy or reinforce biases (Lull, 1995). The study applies content analysis and audience perception surveys to evaluate the role of shared cultural and ideological contexts in shaping responses. Findings indicate that media narratives aligned with audience predispositions are more likely to achieve sadharanikaran, thereby reinforcing existing beliefs. This analysis underscores the significance of culturally resonant communication in conflict reporting and advocates for ethical media practices to ensure balanced representations (Hamelink, 2011). The research contributes to the broader understanding of media influence on conflict perception and the application of indigenous communication models in contemporary media studies.
Keywords :
Sadharanikaran, International Conflict, Perception, Culture, Media Influence.
