Outlook for Indian E-Commerce A Critical Analysis
Author : Gaurav Gupta
Abstract :
One of the economic sectors in India that is expanding the fastest is e-commerce. The comparatively small number of internet users in India has meant that, despite a strong growth rate, the country's e-commerce sector has lagged behind that of many established and growing economies. According to a 2015 research by the international management consulting company AT Kearney, there were just 39 million Indian online shoppers-a negligible portion of the 1.2 billion people who call India home. Internet-based business is known as e-business. The advent of e-commerce has altered business. Electronic commerce refers to the online purchase and sale of goods and services. In addition to current trends, the study centers on the growth of e-commerce in India. This qualitative research examines the body of literature in order to understand the scope, growth, and development of e-commerce in India with regard to current trends that drive industry growth. India's e-commerce market is expected to grow rapidly, based on this analysis. E-commerce, according to these works, offers opportunities for producers, merchants, consumers, and wholesalers.
Keywords :
Internet, e-commerce, trends, and industry
