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An Examination of Several Facets of Web Mining Methods, Equipment, and Research Applications

Author : Dr. Lokesh Sharma

Abstract :

There is an enormous quantity of information on the World Wide Web on any topic you can think of. Web mining is a subset of data mining that is designed to extract interesting patterns from the internet. The quality of services offered by the web can be improved with the help of this expertise. Web servers and proxies retain user access information in the form of web access logs. Web usage mining is a field that deals with analyzing web access logs to extract user information about interests and behavior patterns. The domains of web personalization, recommendation engines, business intelligence, market segmentation, etc. can all be improved with the use of this expertise. In this work, we discuss various machine learning methods currently in use as well as types of web mining.

Keywords :

Web usage analysis, web mining, web content analysis, and web structure analysis