A Case Study of the Coast Area of Andhra Pradesh Examines the Effects of Service Levels in Postsecondary Education on Student Loyalty and Satisfaction
Author : Kashish Das
Abstract :
Students place a high importance on the reliability, relatability, responsiveness, assurance, and empathy of the SERVQUAL model. To protect the interests of their patrons, universities must make sure that the services they provide constantly satisfy their actual needs. The goal of this study is to: Evaluate a more complex structural model that can forecast student loyalty based on these same factors as well as image, perceived value, satisfaction, and service standard. Service quality, which "derives from comparison of expectations with perceptions of performance and is a kind of attitude associated but not comparable to enjoyment," acts as further confirmation for the HES. To confirm the model's accuracy, 501 students from different universities in Mauritius were surveyed. Confirmatory factor analysis is used in the first stage of structural equation modeling's two-stage procedure to validate the measurement model.
Keywords :
Increased education, student satisfaction, service quality
